Starter
$39/ month
Free for 14 days
For small shops getting serious about Instagram.
- Up to 2,500 AI replies / mo
- AI replies in your voice
- 1 Instagram account
- Human-handoff alerts
AI assistant for Instagram DMs
Run the shop,
not the inbox.
RelayU answers your Instagram DMs from the prices, hours, and rules you set — and hands you the phone the moment a chat needs a human.
Training & testing stay free before you go live
EC
Elite Cuts
Active now
Automated by RelayU@elitecuts.la
Today
you got anything for a fade today around 4?
Otto · 9:41Elite Cuts
@elitecuts.la · 9:41 am
Where that reply came from
“A skin fade is $35”
from your price sheet
“on the chairs till 7”
from your opening hours
“grab the slot here”
from your booking link
Answered in9 seconds
Made up by the AInothing
No human needed
Owner copy
Illustrative — your shop, your prices, your hours
Sunrise Cafe · Tuesday, 6:58 am
You're behind
the counter.
They're in your DMs.
Questions don't wait for you to be free. Every one left sitting is a customer quietly deciding to try somewhere else.
How it works · one Tuesday
A day at the shop.
RelayU isn't a chatbot you bolt on. It's the coworker who watches the inbox all day, answers only from the facts you saved, and knows exactly when to hand a customer back to you.
The running order
- 7:04 AMGrounded in your facts
- 12:38 PMPaced like a person
- 4:45 PMPlays by Instagram's rules
7:04
AM — doors open
Grounded in your facts
The first question beat you in.
It arrived at 6:51. RelayU answered from the prices, hours, and FAQs you saved — your facts, in your voice. Ask it something you haven't covered and it says so, instead of making something up.
SC
Sunrise Cafe
Active now
Automated by RelayU@sunrisecafe
morning! how much for a dozen cinnamon rolls?
Dana · 6:51Half-dozen is $14, a full dozen $26 — today's batch comes out at 7:30.
from your price sheet
12:38
PM — the midday rush
Paced like a person
Eleven DMs. None reached you.
RelayU answers each one, spaced the way a person typing would be — quick enough to feel instant, human enough to stay clear of Instagram's bot filters. You find out at two, when you finally check your phone.
NQ
Nora Quinn Photo
Active now
Automated by RelayU@noraquinn.photo
hi! do you still have fall mini sessions? how much?
Jesse · 12:38Yep — a 30-minute fall mini is $150 with 15 edited photos. Three Saturday slots left.
from your session menu
4:45
PM — an old thread
Plays by Instagram's rules
It knows when not to answer.
Instagram allows automated replies for 24 hours after a customer's last message. When a thread sits longer than that, RelayU doesn't push its luck — it goes quiet and sends the chat to your phone instead.
EC
Elite Cuts
Active now
24-hour reply window closed@elitecuts.la
thanks! I'll check with my brother and get back to you
Sam · yesterdayRelayU stayed quiet and sent this thread to your phone.
11:52 PM — doors locked
The shop sleeps. The inbox doesn't.
Half your DMs arrive after you lock up. RelayU answers the routine ones in the dark. And when a message actually needs you — a complaint, a “can I talk to someone?” — it doesn't improvise. It goes quiet and rings your phone.
RelayU · overnight tape
Elite Cuts
@elitecuts.la · 11:52 pm — 6:02 am
21:14do you take walk-ins?
↳ from your FAQanswered
21:58how much is a beard trim?
↳ from your price sheet15.00
22:36you open saturday?
↳ from your hours9:00 am
⋯20 more, all from your facts
23:47“can I talk to someone about my last cut?”
- ■ no line of yours covers this
- ■ assistant paused on this thread
- ■ sent to your phone
06:02doors open — you took it from here
Answered23
Handed to you1
Invented0.00
Illustrative — one night at one shop
Why it doesn't make things up
It only says what you told it.
Every reply is drawn from a fact sheet you control — no invented discounts, no guessed hours. Don't take our word for it: pick a shop, tap a customer question, and watch which line of the sheet the answer comes off.
Pick a shop
Sunrise Cafe
what RelayU knows · @sunrisecafe.bk
- Voice
- Warm, casual, friendly neighborhood coffee shop
- Hours
- 7am – 3pm, Tue to Sun
- Location
- 142 Elm St, Brooklyn NY
- Menu
- Latte$5Avocado toast$11Gluten-free swap+$1.50
- Booking
- Walk-ins only
- Policy
- No phone orders — walk right in
Replies only ever use these details
Tap a question to see the reply
SC
Sunrise Cafe
Active now
Automated by RelayU@sunrisecafe.bk
Message…
every reply above came from that fact sheet
Never invents an answer
If it's not on your sheet, it doesn't get said. Prices, hours, policies — all yours, verbatim.
Update once, answers everywhere
Change a price in one place and every reply from that moment on uses the new number.
Unknowns come to you
A question you haven't covered? RelayU tells the customer it's checking, and pings you to fill the gap.
What they actually get asked
Built for the shop down the street.
Cafes, barbershops, studios — the inbox is the same handful of questions, every day. Here they are for the three shops in the demo, and what RelayU does with each one.
Answered from your sheetSent to your phone
Sunrise Cafe
Cafe · @sunrisecafe
- are you open on Sunday?
- how much for a large iced latte?
- do you have anything gluten-free?
- can I order 40 pastries for an office thing?
Bloom Studio
Pilates · @bloomstudio.la
- how much is a single class?
- do I need to bring a towel or water?
- what time do you open on Saturday?
- can I talk to a human about cancelling?
Elite Cuts
Barbershop · @elitecuts.la
- anything for a fade today around 4?
- how much is a skin fade?
- do you take walk-ins?
- is Otto in this week?
Pricing
The plan you grow into.
Start free for 14 days. Training and testing stay free before you go live.
Core
Recommended
$79/ month
Free for 14 days
Our main plan for growing businesses.
- Unlimited AI replies*
- 2 Instagram accounts
- Knowledge documents
Pro
$149/ month
Free for 14 days
For high-volume teams that never miss a DM.
- Unlimited AI replies*
- 5 Instagram accounts
- Advanced analytics
- Priority support
AI replies are outbound assistant messages · unlimited plans include fair-use alerts, not surprise charges
How does the AI know my prices and hours?
During setup, you enter your business rules, prices, operating hours, and booking links. RelayU saves this information and uses it as the absolute instructions for the assistant. The AI will never invent prices or promise open hours that you haven't approved.
What is the 24-hour reply window?
Instagram guidelines limit automated replies to 24 hours after a customer last messaged you. If a customer messages you after a long period of inactivity, RelayU automatically pauses replies and flags it for your manual attention so you stay compliant with platform guidelines.
What happens if a customer asks a complex question?
RelayU automatically scans message content for questions about membership cancellations, complaints, or phrases like "can I talk to a human". The moment it detects these, the assistant silences itself and triggers a notification directly to your phone so you can type a manual reply.
Do I need a Facebook page to connect my Instagram?
Yes. Meta requires Instagram Business accounts to be connected to a Facebook page to grant API access. During sign-up, you will securely link with Facebook, select your business page, and connect your Instagram profile in a few clicks.
How secure is my Instagram connection?
Your connection credentials are saved with secure bank-grade encryption in our database. You can disconnect your page and wipe your data from our servers at any time by clicking "Disconnect" in your settings or removing the app permissions from your Instagram control panel.