Welcome
Simple welcome
Thanks for messaging [Business]. What can we help with today?
Copy with care
Instagram business message templates: Twenty useful messages. One rule: never paste a promise you cannot keep.
These templates are a starting point for an owner answering Instagram DMs. Replace the bracketed details before sending. If a fact changes often — a custom quote, availability or a cancellation — use a cautious line or take the conversation yourself.
Welcome and first response
1. ‘Thanks for messaging [Business]. What can we help with today?’ 2. ‘Hi — you’ve reached [Business]. We’re usually quickest to answer [hours].’ 3. ‘Thanks for reaching out. If you’re asking about a booking, our current availability is here: [link].’ 4. ‘Welcome! Tell us what you’re looking for and we’ll point you in the right direction.’
Hours, location and availability
5. ‘We’re open [days/hours].’ 6. ‘We’re at [address/area]. Here’s a map: [link].’ 7. ‘Today’s walk-in availability is [fact]. For a specific time, please use [link].’ 8. ‘That item/service is currently [available / sold out]. [Next useful step].’
Pricing, booking and orders
9. ‘[Service] starts at [price]. The final amount depends on [plain condition].’ 10. ‘Our [service] is [price] and includes [what is included].’ 11. ‘You can book here: [link].’ 12. ‘For an order of that size, please share [quantity/date/details] and we’ll confirm.’ 13. ‘We can take payment by [methods] once your [booking/order] is confirmed.’
Delays, sensitive requests and handoff
14. ‘Thanks for your patience — we’re with customers right now and will reply by [time].’ 15. ‘I’m sorry that happened. I’m passing this to [owner/team] so they can look into it.’ 16. ‘I can’t confirm that from here, but I’ll ask the owner.’ 17. ‘For a cancellation or change, please send your [booking name/date] and we’ll help.’ 18. ‘That needs a custom quote. Tell us [three details], and a person will get back to you.’ 19. ‘A team member will take it from here.’ 20. ‘Thanks — we have your message and will reply when we reopen.’
When templates stop being enough
Static templates are fast, but they do not know whether a customer asked about a haircut, a delivery zone and a booking change in the same message. Use them for standard replies. For routine questions written naturally, RelayU can choose from your approved facts; for uncertainty, it hands the thread back.
Copyable library
Instagram business message templates
Edit every bracketed detail before sending. These are starting points, not promises.
Welcome
Reply-hours welcome
Hi — you’ve reached [Business]. We’re usually quickest to answer [hours].
Welcome
Booking welcome
Thanks for reaching out. If you’re asking about a booking, our current availability is here: [link].
Welcome
Open question
Welcome! Tell us what you’re looking for and we’ll point you in the right direction.
Info
Hours
We’re open [days/hours].
Info
Location
We’re at [address/area]. Here’s a map: [link].
Info
Today’s availability
Today’s walk-in availability is [fact]. For a specific time, please use [link].
Info
Sold out
That item/service is currently [available / sold out]. [Next useful step].
Info
Starting price
[Service] starts at [price]. The final amount depends on [plain condition].
Info
Service price
Our [service] is [price] and includes [what is included].
Booking
Booking link
You can book here: [link].
Booking
Order details
For an order of that size, please share [quantity/date/details] and we’ll confirm.
Booking
Payment guidance
We can take payment by [methods] once your [booking/order] is confirmed.
Booking
Delivery check
Please send your area and preferred date, and we’ll confirm delivery options.
Booking
Preferred provider
You can request [stylist/provider] at booking; we’ll confirm their availability.
Handoff
Delay
Thanks for your patience — we’re with customers right now and will reply by [time].
Handoff
Complaint
I’m sorry that happened. I’m passing this to [owner/team] so they can look into it.
Handoff
Unknown answer
I can’t confirm that from here, but I’ll ask the owner.
Handoff
Cancellation
For a cancellation or change, please send your [booking name/date] and we’ll help.
Handoff
Custom quote
That needs a custom quote. Tell us [three details], and a person will get back to you.
Handoff
Human takeover
A team member will take it from here.
Handoff
After hours
Thanks — we have your message and will reply when we reopen.
Where all of it starts
Everything above starts with the same list.
Hours, prices, booking, the policies you repeat weekly. Write them once in the free builder and you have the answers for saved replies, your Instagram FAQs, and anything you automate later.
Build your fact sheet freeCommon questions
A few careful answers.
Can I copy these templates directly?+
You can, but replace every placeholder and check that the statement is true for your business today.
How many saved replies should a business use?+
Start with the questions you answer weekly. Too many snippets make it difficult to find the right one.
Do templates replace human replies?+
No. They are most useful for routine facts; exceptions and sensitive conversations need a person.