Copy with care

Instagram business message templates: Twenty useful messages. One rule: never paste a promise you cannot keep.

These templates are a starting point for an owner answering Instagram DMs. Replace the bracketed details before sending. If a fact changes often — a custom quote, availability or a cancellation — use a cautious line or take the conversation yourself.

SAVED REPLY / 03

“We're at [location]. Here's the map: [link].”

Specific beats genericCopy after editing

RelayU answers incoming DMs from owner-provided facts. It is not a comment-to-DM tool, outbound campaign system, or a substitute for a person making a business decision.

Welcome and first response

1. ‘Thanks for messaging [Business]. What can we help with today?’ 2. ‘Hi — you’ve reached [Business]. We’re usually quickest to answer [hours].’ 3. ‘Thanks for reaching out. If you’re asking about a booking, our current availability is here: [link].’ 4. ‘Welcome! Tell us what you’re looking for and we’ll point you in the right direction.’

Hours, location and availability

5. ‘We’re open [days/hours].’ 6. ‘We’re at [address/area]. Here’s a map: [link].’ 7. ‘Today’s walk-in availability is [fact]. For a specific time, please use [link].’ 8. ‘That item/service is currently [available / sold out]. [Next useful step].’

Pricing, booking and orders

9. ‘[Service] starts at [price]. The final amount depends on [plain condition].’ 10. ‘Our [service] is [price] and includes [what is included].’ 11. ‘You can book here: [link].’ 12. ‘For an order of that size, please share [quantity/date/details] and we’ll confirm.’ 13. ‘We can take payment by [methods] once your [booking/order] is confirmed.’

Delays, sensitive requests and handoff

14. ‘Thanks for your patience — we’re with customers right now and will reply by [time].’ 15. ‘I’m sorry that happened. I’m passing this to [owner/team] so they can look into it.’ 16. ‘I can’t confirm that from here, but I’ll ask the owner.’ 17. ‘For a cancellation or change, please send your [booking name/date] and we’ll help.’ 18. ‘That needs a custom quote. Tell us [three details], and a person will get back to you.’ 19. ‘A team member will take it from here.’ 20. ‘Thanks — we have your message and will reply when we reopen.’

When templates stop being enough

Static templates are fast, but they do not know whether a customer asked about a haircut, a delivery zone and a booking change in the same message. Use them for standard replies. For routine questions written naturally, RelayU can choose from your approved facts; for uncertainty, it hands the thread back.

Copyable library

Instagram business message templates

Edit every bracketed detail before sending. These are starting points, not promises.

Welcome

Simple welcome

Thanks for messaging [Business]. What can we help with today?

Welcome

Reply-hours welcome

Hi — you’ve reached [Business]. We’re usually quickest to answer [hours].

Welcome

Booking welcome

Thanks for reaching out. If you’re asking about a booking, our current availability is here: [link].

Welcome

Open question

Welcome! Tell us what you’re looking for and we’ll point you in the right direction.

Info

Hours

We’re open [days/hours].

Info

Location

We’re at [address/area]. Here’s a map: [link].

Info

Today’s availability

Today’s walk-in availability is [fact]. For a specific time, please use [link].

Info

Sold out

That item/service is currently [available / sold out]. [Next useful step].

Info

Starting price

[Service] starts at [price]. The final amount depends on [plain condition].

Info

Service price

Our [service] is [price] and includes [what is included].

Booking

Booking link

You can book here: [link].

Booking

Order details

For an order of that size, please share [quantity/date/details] and we’ll confirm.

Booking

Payment guidance

We can take payment by [methods] once your [booking/order] is confirmed.

Booking

Delivery check

Please send your area and preferred date, and we’ll confirm delivery options.

Booking

Preferred provider

You can request [stylist/provider] at booking; we’ll confirm their availability.

Handoff

Delay

Thanks for your patience — we’re with customers right now and will reply by [time].

Handoff

Complaint

I’m sorry that happened. I’m passing this to [owner/team] so they can look into it.

Handoff

Unknown answer

I can’t confirm that from here, but I’ll ask the owner.

Handoff

Cancellation

For a cancellation or change, please send your [booking name/date] and we’ll help.

Handoff

Custom quote

That needs a custom quote. Tell us [three details], and a person will get back to you.

Handoff

Human takeover

A team member will take it from here.

Handoff

After hours

Thanks — we have your message and will reply when we reopen.

Common questions

A few careful answers.

Can I copy these templates directly?

You can, but replace every placeholder and check that the statement is true for your business today.

How many saved replies should a business use?

Start with the questions you answer weekly. Too many snippets make it difficult to find the right one.

Do templates replace human replies?

No. They are most useful for routine facts; exceptions and sensitive conversations need a person.

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