RelayU answers incoming DMs from owner-provided facts. It is not a comment-to-DM tool, outbound campaign system, or a substitute for a person making a business decision.
Facts a salon can safely keep ready
Build the fact sheet around the details clients reasonably expect: service menu, duration ranges, starting prices, location, booking link, deposit policy and how to request a preferred stylist. Write variable services as ‘from’ prices and state what makes the final quote vary.
- Cut and colour service names with duration ranges
- Starting prices and consultation boundaries
- Booking link and late-arrival policy
- Deposit and cancellation policy exactly as written
- Which services require a patch test or consultation
Messages that should pause
A salon should hand off a request to alter or cancel an appointment, an unhappy-client message, a colour correction, a medical or allergy question, or a request that has no clear price. A DM assistant can acknowledge the message and let the customer know the owner will confirm — it should not decide for them.
Patch-test language deserves special care. State your published requirement and route personal suitability questions to the salon’s chosen professional process.
Useful salon reply examples
Price: ‘A full balayage starts at [price]. The final quote depends on hair length and the service plan; booking a consultation is the best next step: [link].’ Booking: ‘You can request a [service] appointment here: [link]. Please choose [stylist] if you have a preference.’
Cancellation: ‘Thanks for letting us know. Please send your booking name and appointment time; the team will confirm the change with you.’ Complaint: ‘I’m sorry you’ve had that experience. A team member is taking over this conversation now.’
Keep the handoff visible
The aim is not to hide the salon behind a bot. It is to make the routine part quick, so a stylist or owner can step into the conversation with the details already gathered. RelayU can answer from facts you approved and pause on the exceptions.
Common questions
A few careful answers.
Can a salon automate booking DMs?
A salon can share its booking link and published booking guidance. Booking changes or confirmations should follow the salon’s actual booking process and be handed to a person when needed.
Should a salon auto-answer colour questions?
It can share a published service description or starting price, but consultation, suitability and bespoke recommendations should be handled by the salon.
How should a salon phrase variable pricing?
Use a clear starting price and explain the fact that changes the quote, then offer a consultation or owner handoff.