Free · no signup · four slots, ranked
Instagram gives you four. Spend them well.
The FAQ menu shows before a customer's first message and disappears the moment they type. So this doesn't just write four questions — it ranks the ones your trade actually gets, keeps the four that stop a DM or win a booking, and tells you why it cut the rest.
- Four answers written from your own prices, hours and policies — never invented.
- The runners-up printed underneath, each with the reason it lost its slot.
- The fact sheet behind the four, ready to carry straight into setup.
Start here · one line
Tell us what you do. We'll work out which four questions are worth the slots.
Free, no signup. Your details stay in this browser — we only send them to write this one answer.
Or start from a trade
Optional, and worth the minute
Paste the questions you actually get.
Open your DMs and copy in the last handful of things people asked — one per line, exactly as they typed them. Real messages from your inbox beat anything anyone can guess about your trade, and they change which four win.
3 free AI rankings left today · the four below are always free
Add your details above first — the answers are written from them.
Instagram gives you four
Spend them well.
These four appear as tappable prompts before someone sends their first message — and disappear for good the moment they type. Here's the standard set, with the reason each one earns its slot.
Settings › Business tools › Saved replies & FAQs › Frequently asked questions
01
How much do you charge?
Add your services above to fill this in.
40 chars
why this onePrice is the most-sent DM in almost every small business, and it's the one people ask before they'll ask anything else.
02
How do I book?
Add your booking link above to fill this in.
44 chars
why this oneThe only slot that can end in money rather than in a conversation.
03
What are your hours?
Add your hours above to fill this in.
37 chars
why this oneMost DMs arrive when you're closed. Saying so before someone waits for an answer prevents the follow-up chase.
04
Where are you?
Add your location above to fill this in.
40 chars
why this oneWorth a slot for anywhere customers physically come to — swap it for whatever your trade gets asked most if not.
Ranked, then cut
These are real questions your customers ask. They lost because four is the whole menu — each one is better answered somewhere that isn't a quarter of it.
Do you take card?
Nearly every business does, so nearly nobody asks. Fact sheet.
Do you do gift cards?
Low volume, and anyone who wants one will message you anyway.
What's your cancellation policy?
Important, but it's read at booking time — put it in the confirmation, not in the menu.
Are you open today?
Already answered by the hours slot, and phrased in a way that goes stale.
The sheet behind the four
One source of truth.
Four questions is what Instagram will show. This is everything you'd be happy repeating to every customer — the thing an assistant needs to answer the other ninety.
DM FACT SHEET — your business WHAT WE DO — HOURS — WHERE — BOOKING — SERVICES AND PRICES — POLICIES — THE FOUR FAQS 1. How much do you charge? Add your services above to fill this in. 2. How do I book? Add your booking link above to fill this in. 3. What are your hours? Add your hours above to fill this in. 4. Where are you? Add your location above to fill this in. REVIEW NOTE Check every fact before it reaches a customer. Anything not covered here should go to a person, not a guess.
Optional next step
Take these facts into RelayU.
You've just written the thing RelayU needs to answer DMs. We can carry it into setup so you don't type it twice — it stays in this browser until you get there, and you can review it before anything is saved.
Continue in RelayUA complete worked example
The four questions worth the slots, for a hair salon.
Four is Instagram's whole menu, so the interesting part is what gets cut. Here's the full ranking for Copper & Co — an example business — with the reason behind every pick and every cut.
01
How much is colour?
Balayage starts at £180, full head highlights from £145, toner £25. The final figure depends on your hair's length and what's already on it, so send a photo and we'll confirm.
why this oneColour pricing is genuinely variable, so the useful answer is a starting figure plus the honest reason it moves — that turns a price question into a photo, which is the start of a booking.
02
Do I need a patch test?
Yes — for any colour, we need a patch test at least 48 hours before your appointment. Pop in any time we're open, it takes two minutes.
why this oneThis is the one that saves you a cancelled chair. A client who finds out on the day loses their slot and you lose the money.
03
How do I book?
Book here: https://example.com/book. If you're after colour, book the patch test first and we'll sort the rest.
why this oneThe only slot that converts. Pairing it with the patch test rule stops the most common booking mistake.
04
How long does an appointment take?
Cut and finish is about an hour. Balayage runs 3–4 hours, so it's worth bringing something to do.
why this onePeople book colour on a lunch break and then can't stay. Saying the duration upfront prevents the rushed, unhappy appointment.
Ranked, then cut
Every one of these is a real question a hair salon gets. They lost because a slot spent here is a slot not spent above.
What products do you use?
Asked occasionally, converts rarely. It belongs in your fact sheet so the assistant can answer it when it comes up.
Do you do hair extensions?
If it's a service you offer, it belongs on the price list; if it isn't, the answer is one line and doesn't need a slot.
Is there parking?
Real question, wrong place — put it in the fact sheet. Nobody chooses a salon on parking, but plenty ask after they've booked.
Do you do a student discount?
Answering 'no' in a permanent slot invites the haggle. Answer it individually.
What none of this should answer
The three a hair salon gets every week.
- A colour correction request — the price depends entirely on what's on the hair now, so only you can quote it.
- Anyone unhappy with a result. An automated apology reads as a brush-off.
- Squeezing someone in when the diary looks full but might not be.
Saved messages can't tell these apart from a price question — they match text, not meaning, so they either answer badly or say nothing. Knowing which messages to stay out of is the whole job RelayU does that Instagram's own tools can't.
How to use it
Four slots is a budget, not a form.
The test for a slot is simple: does answering this stop someone needing to message you, or move them toward booking? 'Where are you?' usually fails it, because Instagram already shows your address above the chat. 'How much notice do you need?' usually passes, because getting it wrong costs both of you an appointment.
Write the questions the way a customer would tap them, not the way you'd title them. 'How much is a full set?' gets tapped; 'Pricing information' does not. And keep each answer short enough to read on a phone in one glance — Instagram allows a thousand characters, but nobody reads them.
Read the auto reply guideBefore you paste anything
Questions about the four.
What are Instagram FAQs?+
On an Instagram business account you can set up to four frequently asked questions. They appear as tappable prompts when someone opens a new chat with you, and each one sends your saved answer. They're set from your profile under Settings → Business tools → Saved replies and FAQs. Check the current location in the app, since Meta moves these menus.
How many FAQs can I have on Instagram?+
Four. That limit is the whole reason this tool ranks rather than just writes: a fifth question isn't an option, so every slot you spend on something low-value is one you can't spend on the question that actually stops a DM.
Why does it show me the questions it rejected?+
Because the reasoning is the useful part. Any tool can list ten questions; knowing that 'do you do gift cards' isn't worth a quarter of your menu — and that it belongs in your fact sheet instead — is the judgement you came for.
Do the FAQs still show once someone messages me?+
No. The menu appears only before the customer's first message and disappears for good once the conversation starts. That's why the four should be the questions that stop someone needing to message at all, rather than the ones you'd like to explain mid-chat.
What belongs in the fact sheet rather than an FAQ?+
Everything true and repeatable that didn't make the four: parking, payment methods, gift cards, product details, the long version of your cancellation policy. It's the material an assistant answers from — the four FAQ slots are just the part Instagram will show for you.
Should I use this output without checking it?+
No. It writes from the facts you gave it, and if a fact is wrong or was filled in by inference the answer will be confidently wrong. Anything the tool guessed is marked; check those first, then read all four as if you were a customer.